[UniMacTech] who says Apple doesn't listen?

[Stephen Atherton]

I believ many of you were holding out for this :-)

Begin forwarded message:
>
> Apple Announces iPhone 2.0 Software Beta
>
> Includes SDK & Built-in Microsoft Exchange ActiveSync
>
> CUPERTINO, California—March 6, 2008—Apple® today previewed its  
> iPhone™ 2.0 software, scheduled for release this June, and announced  
> the immediate availability of a beta release of the software to  
> selected developers and enterprise customers. The iPhone 2.0 beta  
> release includes both the iPhone Software Development Kit (SDK) as  
> well as new enterprise features such as support for Microsoft  
> Exchange ActiveSync to provide secure, over-the-air push email,  
> contacts and calendars as well as remote wipe, and the addition of  
> Cisco IPsec VPN for encrypted access to private corporate networks.
>
> “We’re excited about creating a vibrant third party developer  
> community with potentially thousands of native applications for  
> iPhone and iPod touch,” said Steve Jobs, Apple’s CEO. “iPhone’s  
> enterprise features combined with its revolutionary Multi-Touch user  
> interface and advanced software architecture provide the best user  
> experience and the most advanced software platform ever for a mobile  
> device.”
>
> The iPhone SDK provides developers with a rich set of Application  
> Programming Interfaces (APIs) and tools to create innovative  
> applications for iPhone and iPod® touch. Starting today, anyone can  
> download the beta iPhone SDK for free and run the iPhone Simulator  
> on their Mac®. Apple today also introduced its new iPhone Developer  
> Program, giving developers everything they need to create native  
> applications, and the new App Store, a breakthrough way for  
> developers to wirelessly deliver their applications to iPhone and  
> iPod touch users.
>
> With the iPhone SDK, third party developers will be able to build  
> native applications for the iPhone with a rich set of APIs,  
> including programming interfaces for Core OS, Core Services, Media  
> and Cocoa Touch technologies. The iPhone SDK will allow developers  
> to create amazing applications that leverage the iPhone’s  
> groundbreaking Multi-Touch™ user interface, animation technology,  
> large storage, built-in three-axis accelerometer and geographical  
> location technology to deliver truly innovative mobile applications.
>
> Apple has licensed Exchange ActiveSync from Microsoft and is  
> building it right into the iPhone, so that iPhone will connect out- 
> of-the-box to Microsoft Exchange Servers 2003 and 2007 for secure  
> over-the-air push email, contacts, calendars and global address  
> lists. Built-in Exchange ActiveSync support also enables security  
> features such as remote wipe, password policies and auto-discovery.  
> The iPhone 2.0 software supports Cisco IPsec VPN to ensure the  
> highest level of IP-based encryption available for transmission of  
> sensitive corporate data, as well as the ability to authenticate  
> using digital certificates or password-based, multi-factor  
> authentication. The addition of WPA2 Enterprise with 802.1x  
> authentication enables enterprise customers to deploy iPhone and  
> iPod touch with the latest standards for protection of Wi-Fi networks.
>
> The iPhone 2.0 software provides a configuration utility that allows  
> IT administrators to easily and quickly set up many iPhones,  
> including password policies, VPN setting, installing certificates,  
> email server settings and more. Once the configuration is defined it  
> can be easily and securely delivered via web link or email to the  
> user. To install, all the user has to do is authenticate with a user  
> ID or password, download the configuration and tap install. Once  
> installed, the user will have access to all their corporate IT  
> services.
>
> The iPhone 2.0 software release will contain the App Store, a new  
> application that lets users browse, search, purchase and wirelessly  
> download third party applications directly onto their iPhone or iPod  
> touch. The App Store enables developers to reach every iPhone and  
> iPod touch user. Developers set the price for their applications— 
> including free—and retain 70 percent of all sales revenues. Users  
> can download free applications at no charge to either the user or  
> developer, or purchase priced applications with just one click.  
> Enterprise customers will be able to create a secure, private page  
> on the App Store accessible only by their employees. Apple will  
> cover all credit card, web hosting, infrastructure and DRM costs  
> associated with offering applications on the App Store. Third party  
> iPhone and iPod touch applications must be approved by Apple and  
> will be available exclusively through the App Store.
>
> The iPhone SDK provides a reliable, fast and secure way to create  
> innovative applications for the iPhone and iPod touch. In addition  
> to the rich set of iPhone OS APIs, the iPhone SDK also provides  
> advanced tools for creating native iPhone and iPod touch  
> applications including: Xcode® for source code editing, project  
> management and graphical debugging; Interface Builder with drag and  
> drop interface creation and live preview; Instruments to monitor and  
> optimize iPhone application performance in real time; and the iPhone  
> Simulator to run and debug applications.
>
> During the beta iPhone SDK program, a limited number of developers  
> will be accepted into Apple’s new iPhone Developer Program and  
> offered the ability to get code onto iPhones for testing. The  
> Standard Program costs $99 (US) per year and gives members an iPhone  
> SDK and development tools; access to pre-release iPhone software;  
> technical support; the ability to get code onto iPhones for testing;  
> and distribution of applications via the new App Store. The  
> Enterprise Program costs $299 (US) per year.
>
> In addition to these new iPhone network and security features, the  
> beta iPhone 2.0 software provides several new Mail features such as  
> the ability to view PowerPoint attachments, in addition to Word and  
> Excel, as well as the ability to mass delete and move email messages.
>
> Pricing & Availability
> Apple plans to release the final iPhone 2.0 software, including the  
> iPhone SDK and new enterprise features, as a free software update  
> for all iPhone customers by the end of June. Third party  
> applications created for the iPhone will also run on the iPod touch,  
> and iPod touch users will be required to purchase a software update  
> to run these applications. The free beta iPhone SDK is available  
> immediately worldwide and can be downloaded at developer.apple.com/ 
> iphone/program. The iPhone Developer Program will initially be  
> available in the US and will expand to other countries in the coming  
> months. Apple is accepting applications beginning today from  
> enterprise customers who would like to join the private iPhone  
> Enterprise Beta Program (www.apple.com/iphone/enterprise).
>
> Apple ignited the personal computer revolution in the 1970s with the  
> Apple II and reinvented the personal computer in the 1980s with the  
> Macintosh. Today, Apple continues to lead the industry in innovation  
> with its award-winning computers, OS X operating system and iLife  
> and professional applications. Apple is also spearheading the  
> digital media revolution with its iPod portable music and video  
> players and iTunes online store, and has entered the mobile phone  
> market with its revolutionary iPhone.
>
> Press Contacts:
> Natalie Kerris
> Apple
> nat at apple.com
> (408) 974-6877
>
> Jennifer Bowcock
> Apple
> jennifer.b at apple.com
> (408) 974-9758
>
> NOTE TO EDITORS: For additional information visit Apple’s PR  
> website, or call Apple's Media Helpline at (408) 974-2042.
>
> Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPod, Multi- 
> Touch and Xcode are trademarks of Apple. Other company and product  
> names may be trademarks of their respective owners.
>
>
>
> Leading Developers, Enterprise Customers & Partners Applaud iPhone  
> 2.0 Software
>
> AOL
> “No question the powerful tools and APIs in the iPhone SDK made it  
> easy to develop a feature-rich mobile application for the iPhone,”  
> said Kevin Conroy, executive vice president, AOL. “The rapid  
> development cycle for this application was very intuitive, and when  
> you add the App Store, it’s an unbeatable combination for  
> development and distribution of mobile applications.”
>
> Cisco
> “As a result of this collaboration between Cisco and Apple, iPhone  
> users will have seamless and highly secure access to mission  
> critical information as it is needed from anywhere in the world,”  
> said Richard Palmer, senior vice president of the Security  
> Technology Group, Cisco. “The connected world is becoming more  
> mobile and collaborative where employees need access to private  
> business information no matter where they are.”
>
> Disney
> “Apple has really done their homework, addressing issues of  
> security, manageability and integration,” said Randy Brooks, senior  
> vice president, IT Strategy and Architecture, The Walt Disney  
> Company. “We currently have hundreds of iPhone users and expect the  
> demand to grow significantly with this release.”
>
> Electronic Arts
> “The animation technology in the iPhone OS enables us to build  
> awesome games,” said John Riccitiello, CEO of Electronic Arts. “I  
> think iPhone consumers are going to be blown away by the games we  
> create for this platform."
>
> Epocrates
> “By putting so much computing power into such an elegant mobile  
> device, Apple has opened up tremendous opportunities for application  
> developers,” said Kirk Loevner, chairman and CEO, Epocrates, Inc.  
> “The technology and software in the iPhone OS will allow us to  
> create new and innovative applications that help improve patient  
> safety and provide healthcare professionals with an unsurpassed user  
> experience.”
>
> Genentech
> “The iPhone is a watershed event in mobile computing for  
> corporations,” said Todd Pierce, vice president, Corporate  
> Information Technology, Genentech, Inc. “Genentech’s pilot with  
> iPhone has shown its potential to be the most useful business  
> mobility tool we’ve ever used. We now have 3,000 planned for  
> deployment based on how easy and simple it was to integrate iPhone  
> with our corporate email system.”
>
> Microsoft
> “Licensing Exchange ActiveSync to Apple enables them to build  
> support right into the iPhone for simple, out-of-the-box  
> connectivity with Exchange Server,” said Terry Myerson, corporate  
> vice president, Unified Communications Group, Microsoft. “Microsoft  
> believes in building open and interoperable products, and Microsoft  
> Exchange Server is no exception.”
>
> Nike “With support for Exchange ActiveSync, this new iPhone release  
> really delivers a true plug-and-play enterprise solution,” said  
> Roland Paanakker, vice president and CIO, Nike. “We already had Nike  
> employees using iPhones, and now look forward to deploying more  
> iPhones to more business users.”
>
> Salesforce.com
> “The opportunity to use the innovative iPhone OS platform to deliver  
> compelling Software-as-a-Service applications to mobile users is  
> empowering to us, and ultimately, our customers, “said Marc Benioff,  
> chairman and CEO of Salesforce.com. “They are asking us for new ways  
> to harness the power of Force.com to access their business  
> information on any device regardless of location.”
>
> Sega
> “The iPhone OS is a robust development platform that will allow Sega  
> to deliver mobile gaming experiences that are truly compelling,”  
> said Simon Jeffery, president and COO, Sega of America. “Using the  
> iPhone’s accelerometer to power a tilt control feature adds a whole  
> new dimension to Super Monkey Ball, and we can’t wait for gamers to  
> try it.”
>
> Fiona Martin
> Public Relations Manager
> Apple
>
> P +61 2 9641 8230
> M 0421 052 769
> E fmartin at asia.apple.com
> iChat fmartin1 at mac.com
>
> Apple Pty Ltd
> Level 13, Capital Centre, 255 - 259 Pitt Street, Sydney, NSW, 2000
>
>
>
>
>
>
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